Have you ever come across Vintage Cocaine Ads or watched any film based on cocaine drug abuse in 70s? Or may be , if you’re a fan of American TV shows, you would’ve probably heard of the new Netflix original Narcos. Based on the life of the Colombian king of coke, Pablo Escobar, it takes you through a time in 70s America where cocaine and money would just flow like water. With one in 10 adults using drugs on a regular basis in 1979, the American consumer was shooting an estimated $420 million per week into Pablo’s pockets. With almost everyone using, it became important to distinguish oneself from the next person snorting coke. The ways and means to do this became a status symbol and the paraphernalia market boomed.
Based on the facts provided on the show, some fans got down to look for some of the advertisements between 1976 and 1981 that would shamelessly promote the dangerous drug in magazines, newspapers, and elsewhere. These vintage cocaine ads will definitely send shivers down your spine.
All these adverts, and more were originally posted on The World’s Best Ever
The seventies motivated the era of bohemian drug addict lifestyle and stylisation of drug use. People were attracted to magazines and newspaper advertisements. Have a look at any Vintage Cocaine Ad, you will see notice how luring the content was! There were dedicated magazines that published content around drug use and addiction.Taglines like ‘Special Cocaine Edition’ gives away a lot.
Disturbing times, weren’t they?
It is no surprise now why 70s was a wild decade and was also known as hippie time. These vintage cocaine ads just prove how screwed up that generation was. Ivory and Gold were being used to manufacture products that supported drug addiction. Market was filled with nose spray that was just making it easy for someone to consume cocaine. While we have come a long way, drugs are still a serious problem.