The Amul Ads and it’s mascot, the Amul girl, have always won over our hearts. She is witty, unapologetic, incredibly cute and leaves no important issue untouched. She comes dressed in a polka dot frock with blue half-tied hair.
The advertising mascot of the dairy brand with great satire addresses the everyday issues in our country covering the entire spectrum of the business, politics, sports and entertainment. The concept has often been described as one of the best Indian Advertising concepts. Almost half a decade after it was first launched, Amul’s sales figures have seen a jump from 1000 tonnes a year in 1966 to over 25,000 tonnes a year in 1997 and so much so that no other brand comes even close all thanks to this tiny girl casting a spell on the masses.
Check out some of the times Amul ads ruled our hearts:
#1 On the Landmark Verdict by the Mumbai HC
One of the best Amul Ads, this one released after Mumbai High Court allowed the Hitherto Controversy Embroiled Film ‘Udta Punjab’ to Release with just One Cut and an *A* Certificate.
#2 Amul Ads On Djokovic winning the French Open…
…which has eluded the No. 1 ranked player for his entire career, losing it for 11 years. Having won every other major tournament — Wimbledon, the U.S. Open, and the Australian Open and now finally the French Open, he can add his name to the list those who’ve completed the Grand Slam. Amul had to address this issue with one of its print ads.
#3 On the Tanmay Bhat Controversy
…for the Snapchat Video he posted Face-Swapping himself as Lata Mangeshkar and Sachin Tendulkar which entailed Nationwide Flak.
#4 On the Decision Due to be made Regarding Continuation of Term beyond September of the Current RBI Governor Raghuram Rajan.
One of the wittiest Amul Ads, yes?
#5 On Aishwarya Rai Bachchan’s Lilac Pout…
…standing out on the Red Carpet at Cannes Film Festival marking her 15th Year at the Event.
#6 On Modi’s Degree Row…
…and the Hullabaloo surrounding it. Arvind Kejriwal demanded to see Modi’s Degrees and rather Aggressively Pursued this Demand of His that it was all Over.
#7 On the Auction of Brands and Trademarks of Kingfisher Airlines…
…which Turned out to be a Damp Squib. Lenders failed to Attract a single Bidder for Sale to Recover Unpaid Loans from Beleaguered Vijay Mallya.
#8 On the Worsening of the Drought Crisis that Hit India earlier this Year.
This is emotionally witty.
#9 On the Renaming of the Millenium City from Gurgaon to Gurugram.
Amul ads remember!
#10 On the Controversy Surrounding the Extensive Use of Water for the Maintenance of Cricket Pitches for IPL…
…while the Marathwada Region was Experiencing a Severe Drought.
#11 On the Spat between Kangana Ranaut and Hrithik Roshan turning Ugly.
#12 On Leonardo Di Caprio finally Winning an Oscar in March 2016 for The Revenant after Six Nominations.
Haha! This is adorable!
#13 On the Nation-Building Initiative ‘Make in India’ launched by the Modi Government.
#14 On the Roast Comedy Show…
…last year by AIB which drew Nationwide Flak and even Legal Action.
#15 In the Election where AAP swept to Victory…
…and the BJP Chief Ministerial Candidate, Kiran Bedi lost to Aam Aadmi Party’s S. K. Bagga in Krishna Nagar Constituency by a Margin of 2,400 Votes.
#16 On the Making of Learning Sanskrit Compulsory as the Third Language in Schools.
Amul Ads don’t spare Smiri Ji as well.
#17 On the Mumbai Taxi Strike
She knows how to end fights.
#18 On Smriti Irani Spotting a Camera…
…allegedly Pointing towards the Trial Room at a Fabindia Outlet in Goa.
#19 On the Award-Wapsi Row…
…which Turned into a Snowballing Anti-Intolerance Campaign with Various Artists Returning their National Awards in Protest.
#20 On the Net Neutrality Debate.
TRAI Ultimately Ruled in Favour of Net Neutrality and Barred Telecom Service Providers from Charging Differential Rates for Data Services, Effectively Prohibiting Facebook’s Free Basics and Airtel Zero Platform by Airtel.
#21 On the Miss Universe Goof-Up by Steve Harvey…
…where he Misread his Cue Card and Announced Miss Colombia as the Winner while it was Actually Miss Philippines.
Images Source: www.amul.com
Featured Image Source: www.thelittlenews.com